This project I made for WowYourCrowd.co.uk was quite a tough one, as it called for a lot of innovation to show something that is basically a raw plastic, in an attractive and interesting way.
In such circumstances, we decided to show the most important quality of the product - the fact it's recyclable and can form any shape. The video, which is a full 3D animation, is composed of scenes, which are connected by transitions, where the plastic beads re-form various objects of everyday use.
The video was quite a complex project, as it contains many thousands of render frames. Especially the transition animations made quite a bit of extra work, as they build the actual models. However, I think the result was worth it!